No matter how well-known a company is, a lacklustre web presence may prevent it from acquiring additional consumers. Your company’s website is the definitive representation of your business. It requires your undivided attention, commitment, and financial investment. 

Redesigning your website may have immense benefits for your business. Here are the indications that you need to update your website:

1. Lack of Brand Consistency

Organisations’ branding often evolves as their markets and target consumers change. Your website must provide consumers with the same look and experience when they travel from your website to social media and beyond. 

Consistent branding aids in visually reinforcing your organisation in the minds of visitors, as well as providing a sense of comfort, approbation, and trust. These favourable sensations help convert visitors into leads and lead into conversions.

2. Difficult to Navigate

The navigation of your website is essential to its success. It tells visitors where they are, where they have been, and where they should go.

Disconnects at any point in a user’s journey can cause uncertainty, annoyance, and website abandonment. This frequently results in a decline in sales and return visitors, as well as an increase in unhappy users and high bounce rates.

Fortunately, with good planning and the application of outstanding navigation design principles, any visitor can browse your website quickly and have a positive experience.

3. Not Mobile-Friendly

A website makeover is a must if your website lacks a mobile/phone-compatible interface. Your search engine rankings will suffer significantly if your website is not responsive, which means it automatically adjusts for different-sized displays and viewports.

Google offers a straightforward, mobile-friendly testing tool to assess your website in seconds. If you need more from the results? That could be a clue that you should reconsider your website’s design and make it more responsive.

4. In Need of New Features

As your organisation expands and evolves, you may require extra capabilities to keep your business flourishing. Marketing initiatives, social media, and search engine optimisation can all benefit from new linkages. 

Adding new features allows you to improve your website’s user and business experience. When brainstorming your redesign objectives, keep your business goals in mind, and include any additional functionality required to assist you in reaching those goals.

5. Website Security issues

Web security is one of the last things many businesses consider when deciding whether or not to revamp their website; nonetheless, it is undoubtedly one of the most critical considerations. Because many websites contain sensitive information about their customers and clients, ensuring your website is as secure as possible is essential.

Not updated with the newest coding standards and security fixes, older websites may pose significant security threats. A website redesign may be your best alternative if security is an issue.

Conclusion

Redesigning your website is not just a cosmetic procedure but a crucial investment that can significantly impact your business’s success. Remember that redesigning your website is not a one-time event but an ongoing process that requires continuous monitoring and improvement. 

So, stay vigilant, be proactive, and keep your website up-to-date to stay ahead of the competition and succeed in the digital age.

Ready to take your business to the next level? Contact Studio Lore today – your premier web designing company in Melbourne. Our team of creatives can help you craft a website that tells your unique story and creates a lasting impression on your customers. Get in touch with us now!