About Studio Lore
I started Studio Lore after spending years inside digital agencies watching the same thing happen over and over – good businesses with real products getting average results because their marketing wasn’t built around their numbers.
I’m Kon Chatzi. I’m a Melbourne-based digital marketer and web developer who works directly with Australian ecommerce brands to build marketing systems that actually connect to revenue. Not impressions. Not followers. Revenue.
What Studio Lore Does
We work with Shopify and WooCommerce brands who are past the early hustle stage and ready to grow with intention. That means Meta and Google campaigns built around your margins, Shopify stores optimised to convert the traffic you’re already paying for, and SEO that builds a long-term organic channel so you’re not 100% dependent on paid media forever.
We also do the web design and branding work that makes all of it land properly – because a great campaign sending traffic to a weak store is just an expensive way to learn that your store needs work.
How We Work
Studio Lore is deliberately small. We work with a select number of clients at a time so every account gets senior attention – not a junior running your ads from a template. You’ll deal directly with me, not an account manager who’s never touched your campaigns.
We start every engagement with a clear picture of where you are, where you want to go, and what it’ll actually take to get there. From there we build, test, and scale – and we report on the metrics that matter to your business, not the ones that make us look good.
Why Ecommerce
Ecommerce is measurable in a way most marketing isn’t. Every dollar in, every dollar out – tracked, attributed, optimised. That suits the way we work. We like knowing exactly what’s performing and why, and we like being accountable to results rather than effort.
If you’re running an Australian ecommerce brand and want a partner who treats your budget like their own, let’s talk.
Kon Chatzi
Creative director and founder
Kon Chatzi has been working in design and digital marketing since 2010 – across agencies, in-house teams, and everything in between. His background spans graphic design, web development, video production, and paid media, which means he understands how all the pieces connect rather than just managing one part of the puzzle.
He founded Studio Lore in 2020 to build the kind of agency he always wanted to work with as a client – direct, accountable, and focused on outcomes over optics. Today Studio Lore works with Australian ecommerce brands who want a senior partner, not a vendor.
Frigga
The gatekeeper
Our vision:
Why We Work the Way We Do
Most agencies sell you a service and hand you a report. We build a system and stay accountable to its results. That distinction matters more than it sounds.
We’re not interested in long retainers that justify themselves with activity. We’re interested in being the reason your store grows – and being able to point to the numbers that prove it.
We Handle the Full Picture
When you work with Studio Lore, you’re not project-managing five different contractors. We handle strategy, creative, execution, and reporting under one roof. That means your Meta campaigns, your Shopify store’s conversion rate, your SEO, and your ad creative are all pulling in the same direction – because they’re being built by the same team with the same goal.
Less briefing. Less back and forth. More done.
Ready to Talk?
If you’re running an Australian ecommerce brand and want to know what a focused, senior-led marketing partnership actually looks like — let’s have a conversation.