Some business owners believe they can get by without a company-specific website because of the ease of use of platforms like Facebook and Etsy. However, investing in a company website is necessary if you want to develop your business and broaden your market. Discover how to create a website that both you and your target audience will appreciate. Here are five signs that it’s time to invest in an online presence.
Importance of Running a Business Website
Having a website isn’t necessary to run a business, but you’ll miss out on the numerous advantages a well-designed site can provide for your company. There’s a good chance that you’re not alone in offering a similar service or product. By building an online presence, you are able to differentiate yourself from the competition and show that you’re an established firm.
It is possible to communicate with your audience in various ways through a website. Your website can rise in the ranks of Google and other search engines, resulting in an influx of free, targeted visitors. In addition to enhancing your brand’s visibility, a website may also help you generate more traffic, prospects and sales. So, while it is possible to manage a business without a website, having one will take your business to another level.
5 Signs Your Company Needs a Business Website
1. You Desire to Expand Your Reach
Facebook has 2.9 billion active monthly users, whilst Instagram has 1 billion monthly active users. A total of 100 billion queries are processed each month by Google, which handles 3.5 billion each day. To reach a larger audience, you’ll still need a company website in addition to your social media channels. To rank higher on Google, you need a website that has been optimised for SEO.
2. You’ve Got a Website, But You Don’t Like It
If you don’t trust how your website portrays your brand, a rebranding and a new website design may be necessary. If your current website is’t updated, no one will ever find it. And that’s worse than having no website at all.
3. Your Rivals Have a Commercial Website
As mentioned, a business can stand out from the competition if it has a well-designed website. Your target audience will choose your rival if they are easier to locate online.
4. Several Potential Customers Are Trying to Find You on the Internet
With 3.5 billion Google searches made every day, there’s high probability that many individuals are looking for the services or products you offer. If you don’t have a company website, customers will have difficulty discovering you, connecting with your brand and making a purchase.
5. You’ve Been in Business for a Long Time
Finally, if you’ve been in business for more than a year and don’t have a company website yet, now is the time to invest. Most companies have a decent notion of what they provide and how they want to be seen online after a year in business. Establishing your brand identity is the next step in attracting more customers and making your business stand out from the competition. Investing in your company’s online presence and website design may help you reach new heights for your company.
It is possible to operate a business without a website. However, a professional and well-designed business website will greatly contribute to its success. It will help you stand out and attract the right customers. It will also allow you to promote your brand and convey your message more effectively to your audience.
Are you trying to find a reliable Melbourne-based web design company? Entrust your website design and content generation needs to Studio Lore. Call us now to book a free strategy consultation.