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Understanding the Link Between UX Design and Web Development

Working together, web developers and UX designers can create websites that provide a more enjoyable experience for users.

By working closely together and understanding each other’s roles, you can build a better website that meets the needs of both visitors and stakeholders.

What is UX Design?

UX design is a process that helps you create an experience for your users. It’s about ensuring that every part of your website or app is easy to use, even if the user has never seen it before.

Designing UX is about understanding what your users need and ensuring they can easily reach those needs. You’ll want to ensure that they understand how to navigate through the content on your site or app, and you’ll also want to consider how they will interact with it.

UX and UI: Why are They a Perfect Team?

UX and UI are two sides of the same coin. They both focus on creating a great user experience for your website or app, but they do it in different ways.

UX ensures that every part of your site or app works well with its users—from navigation to usability and design choices like colours and typography.

UI is about making sure the site or app looks good. It’s about ensuring that the colours, fonts and layout work well together to create an appealing and easy-to-use design for your users.

How Are They Working Together?

Web development and UX design work together to create a website or app. The two disciplines are both essential, as they each play a different role in the process:

  • Web devs develop the website’s look, feel and functionality in accordance with your goals. They’re responsible for ensuring everything works correctly on all devices and browsers (including mobile).
  • UX designers focus on the user’s experience. They create a blueprint for how visitors will interact with your site or app and ensure that it’s easy to use and intuitive.

The web developer and UX designer work together throughout the project, so they can ensure that their efforts are aligned with one another.

Why Are They Important in Your Business?

When you have a website or app that’s easy to use and looks great, it will make an excellent first impression on potential customers. This may result in the following outcome:

  • Improves your SEO Rankings

A user-friendly website or app is more likely to get better search engine rankings than one that isn’t. This is because search engines reward websites with high user satisfaction ratings with higher positions in their results pages.

  • Increases Your Conversion

Rate Web design and UX can also help you increase your conversion rate. The better your website or app is designed, the more likely users will complete their desired action, like making a purchase or booking an appointment.

  • Foster Trust and Credibility

A user-friendly website or app can help you create trust and credibility with your customers. It’s hard to build trust if your website is hard to use or doesn’t work properly, especially when your customers are trying to make purchases online.

Conclusion

At the end of the day, UX design and web development go hand in hand. Understanding how each role contributes to a website’s success is key to building an effective team that can create great products.

To create a compelling website, find the best web designing company in Melbourne that can help you build a website that is not only user-friendly but also visually appealing. Whether you’re looking for a professional web designer or developer, Studio Lore is the best place to find one. Contact us today! 

Or book a free strategy session below.

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