Everything on the digital landscape is growing more and more dynamic. If you’re a social media manager, it’s crucial to have a good grasp of the rising trends and learn how to adapt before your competition does it.
Here are some of the key trends to watch out for in 2022 and start thinking about what to change in the way you do business.
1. Customer Service Switching to Social Media over Phone Calls
Customer service and support are some of the most neglected yet crucial aspects of social media management. Recently, it has been shown that the most effective way to handle customer service is through the use of social media.
The problem is that many companies are still stuck on the idea that phone calls are the most effective way of handling issues.
This makes it more important than ever to plan a social media strategy that covers all the bases and helps you keep a solid relationship with your customers.
2. Outsourcing Customer Engagement through Content Creators
Most businesses still create their content in-house, but taking advantage of content creators is one of the biggest rising trends in social media management.
Hiring a content creator or influencer to create content for your social media feeds is the fastest and most effective way of making sure that you stay on top of engagement.
3. Shoppers Switching to Social Commerce from Ecommerce
Social commerce is nothing new, but it is becoming more and more popular as time goes on.
People are becoming more comfortable with the idea of buying items through social media, and it makes sense. Not only is social media the most effective way to get in touch with customers, but it also gives users a platform to provide honest feedback about products before buying them.
4. Seeing TikTok as the Most Important Social Network for Marketing Products
One of the biggest rising trends you’ll need to watch out for is the increasing use of TikTok in social media management. At the moment, it is still dwarfed by the likes of Facebook and Instagram, but it is becoming increasingly popular and is only going to grow in the coming years.
If you haven’t already, you need to start testing TikTok as a marketing platform for your products and services. Work with a TikTok advertising agency in Melbourne if you’re unsure how to start.
5. Allotting More Advertising Budget to Smaller Social Media Platforms
Another important trend to keep in mind is that advertising budgets are starting to shift to smaller social platforms.
At the moment, it looks like social media management will have the highest budget allocation in 2022. Still, smaller platforms such as Snapchat and Tiktok are also taking a more significant chunk of the funds from Facebook and Instagram.
Final Thoughts
As you can see, there’s no slowing down in sight for social media trends. It’s a constantly growing and changing landscape, with new platforms and processes popping up almost daily. With the right sense of direction and a steady hand, you will be able to succeed in the ever-changing landscape.
If you need social media marketing services, work with us at Studio Lore. Our team of creatives can help your vision come to life and help your customers get to know your story. Give us a call today to learn more.
