Website design is not just about visual elements and aesthetics; using the right techniques will also positively impact your search engine optimisation (SEO) performance and rankings. It helps influence your target market’s perception of your business, and it also affects your customers’ behaviour.

Excellent web design can positively affect your overall online presence. Whether you’re making a design from scratch or fixing up an existing one, there are some crucial elements that you need to focus on. 

In this article, we will discuss what you can do to optimise your web design and boost overall sales.

1. Layout and visual appearance

A good first impression is crucial to making casual site visitors want to stay and keep browsing. As such, you’d want to engage their attention as soon as they get on your site. On average, end-users take 50 milliseconds to form an opinion about your business or website, and that’s enough to make them determine whether they should stay or leave.

Your web design should be familiar, simple, clean, and accessible. It’s best to use a lot of white space to make room for all the other elements in your website. Grid-based layouts are great for keeping everything organised.

2. Colour palette

When selecting a colour scheme, you need to think of your brand’s outlook and demographic. For example, accountants and lawyers usually use green or deep blue for an air of professionalism. In contrast, photographers usually use black and white to bring out the vibrance of their sample images.

Aside from what is usually expected from your industry, you also need to consider the expectations of your readers. The parents of newborns often like soft blues, yellows, and pinks. Teens and young adults prefer bold colours. And older online consumers usually prefer shades that look more mature and refined.

3. Navigation

You don’t need to be too creative for your site’s navigation, which means you should avoid using overly animated and complex effects. All you have to keep in mind is that your site’s navigational elements, which can be found on your header, body, and footer, are designed to direct your customers to the information and content they want to see immediately.

At the top of the page, business owners often struggle to choose between a “hamburger” design or opt out of it. When you select the hamburger menu, you will have three parallel, horizontal lines that provide a way to save space by hiding your navigation off-screen. Unfortunately, it conceals essential information and prevents direct interactions from your visitors. It results in lower click rates, too.

4. Content

When designing your website, your job doesn’t end with the layout, colour scheme, and other aesthetic components. You also need to pay attention to how your brand messaging will interact with your design. Check if every word is necessary. After all, efficiency is key. When you use too many words to express a simple idea, your audience’s attention may drift away from your business’s main selling points.

You need to use display texts and headings to help you organise discrete sections and immediately give your readers the information they are looking for. Rather than using long sentences, you can break up content into ordered or unordered lists. You just have to keep things short and sweet.

Conclusion

Investing in a good eCommerce website design helps companies boost their sales. There are many components to consider to optimise your website and make it easy for users to navigate.

If you are interested in optimising your pages and making a good impression on your customers, our website design company in Melbourne can do the job for you. Studio Lore is a team of creatives who take pride in thinking outside the box. We use our imagination to instil delight and manifest our clients’ vision. Contact us today!