5 Vital Steps to Do before Launching a Google Ads Campaign

Are you looking for an effective way to reach a larger audience and drive more traffic to your website? Google Ads is an online advertising platform that can help you do just that! By launching a Google Ads campaign, you can promote your business and get your message in front of potential customers, all while staying within your budget. 

However, before jumping into running Google Ads, there are several important things that companies need to do to ensure successful campaigns. In this article, we will discuss five important things that businesses should do before running their ads.

1. Define Your Goals and Target Audience

The first step in running successful Google Ads campaigns is to define your goals and target audience. You need to clearly understand what you want to achieve with your campaigns and who you want to reach. 

Your goals should include increasing website traffic, generating leads, or boosting sales. Your target audience might be defined by demographics such as age, gender, income, or location or by interests such as hobbies, behaviours, or online activities.

Defining your goals and target audience will help you create more effective ads that resonate with your audience and drive conversions. It will also help you measure the success of your campaigns and make adjustments as needed.

2. Conduct Keyword Research

Keyword research is essential for running successful Google Ads campaigns. It involves identifying your target audience’s keywords and phrases to search for your products or services. By targeting these keywords in your ads, you can ensure that your ads are seen by people actively searching for what you offer.

You can use several tools to conduct keyword research, including Google Keyword Planner, SEMrush, and Ahrefs. These tools will help you identify high-volume keywords relevant to your business and have low competition, making it easier for your ads to rank high in search results.

On the other hand, you can hire affordable SEO services if you need help researching and optimising keywords for your website. SEO experts have the right tools and expertise to realise your goals and put them into action. 

3. Develop a Compelling Ad Copy and Landing Page

Once you have identified your goals, target audience, and keywords, the next step is to develop compelling ad copy and landing pages. Your ad copy should be concise, creative, and persuasive, with a clear call-to-action that encourages users to click through to your landing page.

Your landing page should be designed to convert visitors into customers. It should be relevant to your ad copy and include a clear value proposition, a strong headline, and a clear call to action. Your landing page should also be optimised for mobile devices, as more and more users are accessing the internet on their smartphones and tablets.

4. Set a Budget and Bidding Strategy

Google Ads is an auction-based platform, meaning you need to set a budget and bidding strategy to ensure your target audience sees your ads. You can select a daily budget for your campaigns, which will determine how much you are willing to spend each day on clicks.

You will also need to decide on a bidding strategy to determine how much you will pay for each click. Several bidding strategies are available, including manual, automated, and enhanced CPC bidding. Each method has pros and cons, so choosing the one that best suits your goals and budget is essential.

5. Track and Measure Your Results

Finally, tracking and measuring your results is essential to ensure your Google Ads campaigns succeed. You can track your website traffic, conversions, and other vital metrics using Google Analytics. You can also use Google Ads reporting tools to monitor your ad performance and adjust as needed.

You can also hire a professional digital agency to help you measure your results and identify areas of your campaigns that are performing well and areas that need improvement. They can also help you make better data-driven decisions to optimise your campaigns and achieve results.


Conclusively, launching a Google Ads campaign is an effective way for businesses to reach a larger, more targeted audience. It allows companies to target their ads better and get more potential customers in their target market. 

For the best results, businesses should hire pay-per-click marketing services to help them establish a well-crafted ad campaign, detailed keyword research, and the proper budget to support their efforts. With the right preparation and dedication, businesses can use Google Ads to strengthen their brand and attract more customers.

Creatives at Studio Lore regularly think outside the box. We use our creativity to inspire joy and realise our clients’ aspirations. From designing websites to optimising Google Ads campaigns–we’re here to support your business! Call us today if you need pay-per-click marketing services

Or book a free strategy session below.

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