The internet has completely transformed how we do business. This is most evident in the surge of video ads. Considering how widely used videos are, it would be in your best interest to at least consider them for your business’ marketing campaigns. Now, you may be thinking that small local businesses don’t need to utilize video ads. This couldn’t be further from the truth.
To help you better understand the importance of video ads, we’ve prepared a brief explainer discussing the many benefits they can bring to your business. If this is something that you want to learn more about, read on for five reasons why local businesses should invest in video ads.
They Are An Effective Way of Getting Your Point Across
If prospective customers read an ad with a lot of text, they are likely to ignore it and move on. Even if they click your ad, they are likely to close the page without reading it if there is too much text to read. This isn’t a problem with video ads. A video can convey more information in a few minutes than you can in a 600-word blog post If your video grabs a lead’s attention right at the beginning, they’re more likely to commit to viewing it than they are to reading an entire 600-word blog article.
They Boost Your Conversion Rates
Video is king when it comes to content. This is evident when you consider how widely used video platforms such as YouTube are. Due to the prominence of video content, potential customers will be more receptive to your business if you utilize video ads.
They Improve Your SEO Rankings
Adding videos to your website that explain your products and services, and offer your users valuable content will keep them on your site for longer. The added benefit of this is that the amount of time a user spends on a site positively impacts your site’s SEO rankings. Aside from this, simply utilizing videos will help boost your SEO rankings. This will help potential customers find your business, as you will be more visible on search engines.
They Help Build Brand Awareness
Branding is extremely important for today’s consumers. Indeed, people want to work with brands that are passionate about what they do. One of the easiest ways to convey this to potential customers is by using video. Potential customers have an easier time connecting with a video that shows that demonstrates what your brand is all about.
They Are More Memorable
If you want customers to remember your brand, video ads are your best vehicle. Videos give you the opportunity to create an emotional connection with your market base, which will help you sell your products or services to them. When they are emotionally connected to your brand, they will be more engaged and they’ll move into your sales funnel.
Conclusion
We hope this article proves to be useful when it comes to furthering your understanding of the importance of video ads. If you’re looking to improve your business, video ads are definitely a good place to start. While you may not think that your business needs video ads, they can be extremely beneficial when utilized correctly.
If you’re in need of video production services, then you’ve come to the right place. We here at Studio Lore are dedicated to helping our clients achieve their goals. We are a team of creatives specialising in search engine optimisation, branding, video, photography, web design, among other things. Contact us today and let us create that amazing web page for you.
