There is no one definitive answer when it comes to design. However, some general principles and mistakes are commonly made in brand and website designs. This article covers some more frequent errors so you can avoid them in your work.
1. Assuming You Don’t Need a Brand Identity
Creating a personal brand identity can help you in many ways. It can make it easier for people to recognise you and your work. It can make it easier for people to connect with you. And it can make it easier for you to achieve your goals. A personal brand is a unique identity that someone creates for themselves. This can include values, personality, goals, and a vision.
Many people mistake thinking they don’t need a personal brand identity. This makes it very difficult to connect with their target audience because they don’t understand the message, brand values or goals. It’s important to remember that people buy from people, so it’s crucial to establish and create a human element behind the brand.
2. Not Conducting Market Research
Brand development’s research and strategy phase are one of the most important. This is where you figure out what your target audience is, what your competitive advantage is, what your brand values are, and what your business vision and goals are. If you don’t do this phase properly, your brand will likely not be successful.
Failure to market research is one of the biggest mistakes a company can make when developing its brand. This is the phase where you determine your target audience, competition, and brand values. If you don’t do this phase properly, your brand will likely not be successful.
3. Having a Too Content-Heavy Website
The most common website design mistake is businesses trying to cram too much content onto their homepage. This makes it difficult for visitors to find what they’re looking for, which can be overwhelming. A better approach is to use fewer words and focus on quality content relevant to your audience. Using beautiful imagery can also help to make your website more visually appealing.
4. Having a Cluttered Navigation
If your website is difficult to navigate, it will turn users away and have a negative experience. Navigation should be easy to find and use, with a clear hierarchy of options. In today’s fast-paced world, it is imperative to have a well-designed navigation system.
5. Not Optimising Website for SEO
You need to optimise your website for search engines to ensure that your site appears on search engine results pages (SERPs). Search engine optimisation (SEO) involves optimising your website’s title, meta tags, keywords, and other elements to improve your site’s visibility in the search engines.
There are several brand and website design mistakes that you need to avoid if you want to create a successful online presence. These include using a generic or unprofessional logo, having a dated or unresponsive website, and failing to develop a consistent brand identity across your online channels. By taking the time to create a strong and unique brand identity, you will be able to set yourself apart from the competition and attract more customers and clients.
Studio Lore is a team of creatives who pride themselves on always thinking outside the box. We use our imagination to instil delight and facilitate our clients’ visions come to life. From websites to content creation for your entire organisation that tells your story—we can help your business. If you need SEO services in Melbourne, we’ve got you covered! Get in touch with us today and let us know how we can help!