The Importance of On-Page SEO and How to Improve It

Today, most businesses utilise search engine optimisation (SEO) to boost their brand in the digital space.  With the ever-changing world and the search engines’ requirements, companies need to keep up with good SEO. With this in mind, two factors will influence a website’s ranking: on-page and off-page SEO.

Off-page SEO refers to every backlink that points to a website, while on-page SEO is all about the content on your website. Because on-page SEO is about your website’s content, it’s arguably more vital.

In this article, we’ll shed some light on on-page SEO. Read on below to get started.


More about On-Page SEO

On-page SEO is the process of optimising a website’s content. It includes various best practices, such as utilising keywords that match search queries and are relevant to the website’s content.

Good on-page SEO is crucial for the success of any website. But, on-page SEO is only one piece of the SEO puzzle. SEO specialists create websites with on-page factors in mind, but they also spend a significant amount of time building backlinks to a website, which is what off-page SEO deals with.


Why On-Page SEO Is Important

If there’s something that would turn visitors away, it’s a poorly-optimized website. If you have so much as one spelling mistake on your website, you could be losing a lot of potential customers. With on-page SEO, you have one main goal in mind: to get users to visit your website. You also need to get them to return again and again.


Factors of Good On-Page SEO

To make excellent on-page SEO, you need to consider the following:



If you want to attract users to your website, you need to use the right keywords. If you don’t know your targeted keywords, you can use an SEO tool or check out Google AdWords. Keywords are what searchers are looking for, so you need to use them on your site. Keywords should be relevant to the content of your website.


Keyword Density

Keyword density refers to the number of times your keywords appear on a single page. Keyword density directly impacts your page’s ranking because the more times a keyword appears on your page, the better your page’s ranking will be. It’s calculated by dividing the number of times a keyword appears on a page by the total number of words on the page.  For example, if your keyword appears twice, you’ll have a keyword density of 0.5%. This is a good keyword density percentage. If your keyword appears five times, your keyword density will be 1%.

With this in mind, you shouldn’t try to make your content unique by overstuffing keywords into your text. This is not only a waste of time, but it’ll also get you a penalty from the search engines.


Page Title

Remember that your page titles should be descriptive, relevant, and straightforward. It’s the title of your website, so it will dictate what people think about your website. It’s advisable to use the most important keyword in the title. If you don’t know your main keyword, use the keyword you think is most relevant to your website’s content.



Headings provide structure to your website’s content. They should always be descriptive, relevant, and straightforward. Avoid overusing same-level headings. Use headers that are large enough to draw attention to them.



The number of words in a sentence, paragraph, and entire post impacts your SEO. Keep in mind that the optimal length of your content is between 300 to 400 words. You should get to the point, as there’s no need for long paragraphs of text in a post.



The readability of your content is a vital component of on-page SEO. If you don’t have readable content, you’ll lose readers. Keywords and sentences should be grammatically correct and easy to understand. The content is not very readable if it’s not easy to understand.



On-page SEO is one of the significant factors determining your website’s visibility in search engines. Ensuring that the content on your website is the best you can make is the best way to ensure that you’ll get the most out of your website’s reach.

Studio Lore provides top-quality and affordable SEO services in Melbourne. We also offer other services such as social media and content marketing to ensure that your website will achieve your business goals. Contact us today to learn more!

Or book a free strategy session below.

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