Does your business have a website? People are constantly searching for information and services over the internet. If your business is operating without a website, you may be missing out on a large market of people interested in your products.
Some businesses may be running a website already, but that does not mean an impact on sales. This is a sign of an ineffective website. Various factors affect the effectiveness of your website, and one of these is website design.
A poorly designed website may make it harder for your customers to make a purchase, or they simply may not trust the website because it does not look professionally made.
Investing in professional website design is important for an effective and functional website. While it may cost you a little bit extra, it can boost your sales. Here are some benefits of investing in professional website design:
Good Impressions on Potential Customers
Before your customers even get to your products and services, they will judge your website by the first impression.
On average, users spend 15 seconds max when viewing a new website. If your website design is outdated, unappealing, or confusing, they are more likely to have a bad initial impression of your brand and leave.
A professionally made website creates a good first impression and has eye-catching visuals that will encourage the users to continue browsing. This leads to better conversion rates or purchases.
Intuitive Site Navigation
Various factors can affect the usability of your website, including your loading times and intuitive design.
Users are likely to abandon websites that take over three seconds to load or have confusing navigation. If it takes multiple clicks for your users before they find the information they are looking for, they are likely to abandon the site altogether.
A website should be fast and easy for users to navigate even if they don’t know your brand and what you offer yet.
Optimised Layouts
People often use smartphones, tablets, laptops, and computers to access the internet. Your website design should be optimised. You should optimise your website design to work well across these devices. The screen size should be flexible and work well with either mouse or touch input.
Favourable SEO Rankings
Search Engine Optimization (SEO) is important to ensure that your website appears among the higher listings when users search for the products and services you offer. Users are likely to click the websites that appear at the topmost or higher listings.
A quality website design agency understands SEO-focused web design and can help you improve your SEO ranking.
Increased Competitiveness
Most of your business competitors may already be online or in the process of developing their website. Having a professionally designed website ensures that you outrank or are at least on par with your competitors.
You can even get more users as 89 per cent of online shoppers search for competitor sites after a poor user experience on a website.
Conclusion
Investing in quality website design is important to cater to the market of users searching for services and products through the internet. While you may be able to do the website design yourself, it takes a professional to ensure that your audience stays and engages with your website to make that purchase.
Are you looking for a website design company in Melbourne? We at Studio Lore can cater to your website design and content creation needs. Just head on to our website to learn more!
