Your brand’s website is one of the most important marketing assets for your business. You’ve probably invested an immense amount of time, effort, and money when you first created your website. Like any marketing effort, the design of your site and its content need to be updated and refreshed to reflect your business’s current needs, objectives, and direction. That’s where a website redesign comes into play. The following are just a few of the many reasons a business may choose to redesign their site:
1. Your Website Is Using Outdated Technology
Your site’s technology stack may not be able to adequately handle your site’s current traffic, or it may not be able to keep up with the high demand for your application’s required features. High-traffic sites require high-performance, high-availability systems and high-end hardware.
The industry is moving away from traditional servers and moving to more advanced, scalable, and service-based computing systems. By choosing the right web hosting provider and cloud solutions, you can make sure your site’s requirements are met by a technology stack that can grow and adapt when necessary.
2. Your Website Isn’t Mobile Friendly
If you haven’t already implemented a responsive design on your website, you’re already behind the times. Mobile devices now account for more traffic than a desktop computer. Mobile traffic is also growing at a much faster pace than desktop.
Now is the time to ensure your site’s content is optimized for mobile devices. Visitors to your site should be able to view it from any device, even when they’re on the go. If you haven’t already built in responsive design, you can easily update your site to be mobile-friendly.
3. You’ve Changed Your Content Strategy
Content strategies may change over time, and they can have a huge impact on your site’s design. If your strategy has changed, you’ll need to update your site’s visual appeal in ways that reflect your new content strategy.
For example, your new content strategy may focus on longer content formats. You may want to redesign your site to reflect this. If your content strategy has changed, don’t worry about redoing your site entirely. There are simple design changes you can make to optimize the experience for your users.
4. Your Site’s Design Is Outdated
A redesign is a great opportunity to refresh your brand and give it a whole new look. Whether you’re looking to create a more modern and updated look and feel, or you want to go in a whole new direction, redesigning your site gives you the perfect opportunity to experiment with new ideas.
5. You Want to Upgrade Your Website’s Security
A website’s security should be a top priority. If your site has been compromised, it’s critical to get it back online and fully secured. Upgrading your website’s security can protect your site’s visitors, as well as your business’s reputation.
There are many website security threats a business may face. Some common website security issues include website intrusions, DDoS attacks, brute force attacks, SQL injection, and malicious code injections. If you’re considering revamping your website, make sure you upgrade your website’s security to protect your visitors and your business.
A redesign is a wonderful opportunity and a great investment in your business’s future. Your website is your most important marketing asset and a powerful tool for attracting and converting leads. Make sure your site is up-to-date and ready to perform.
If you need help updating your website or creating a new one, you need the help of a professional web designing company in Melbourne. Studio Lore is a leading digital agency based in Melbourne composed of creatives who pride themselves in thinking outside of the box. With our unique approach to marketing and web design, we develop strategies that help brands reach their full potential. Reach out to us today if you need help with your next website design project.