For every article you encounter, the right keyword brings you there. These are the phrases that searchers type in their search engines to find the information they are looking for.

Brands that want to increase their online presence and foot traffic need to create excellent content and invest in them. After all, it is the content that people look for and what drives them to their website. The secret to making it work is finding the right keyword to use and optimise. 

Sometimes, thinking of the keywords to use may seem like an easy task, but when at that task already, you will realise how difficult it is to come up with words that would be valuable for the content. 

In case you do not know, there is a formula for finding the perfect words to use for optimisation. Here are the tips that can help you get started:

Tip 1: Know Your Audience

You should know your audience best. Coming from all the knowledge you gather from researching their preferences and habits, what do you think would be the language they are more likely to use? 

Ask yourself what words you would type to see content like what you created. Brainstorm it with your colleagues or ask the members of your target audience themselves. 

You would probably come up with strings of vague words, but that would be a good starting point. From those words you have, try to make it more specific. For example, if you wrote an article about pizza, you cannot simply use “pizza” as your keyword since many online articles compete against it. 

Instead, you can use “how to make a homemade pizza” or “best pizza in Melbourne” as your keyword. That would help your article be found faster.

Tip 2: Review Your Past Content

You might not notice it, but you may already have been utilising keywords that effectively make your content get discovered. Make sure that you review your past articles, especially those that performed well, and see the common words and phrases that made them searchable. 

Check everything, from the format to the words you chose to write on the title and descriptions and see which of them helped your content rank highly. By doing this, you will recognise a pattern that you can apply to your future posts. 

Tip 3: Use Professional Tools

You can use online tools to find the most relevant keywords for your content. These tools will help you identify which words are high in competition and the most searched online. More importantly, these tools can also give you a background about the type of people searching for the exact words and phrases that you are eyeing. 

Thanks to these keyword research tools, you can get more in-depth information about each keyword you choose, helping you decide better. Some of the best keyword research tools include SEMrush, Google Keyword Planner, Ahrefs Keyword Explorer, KWFinder, and many others. 

Conclusion

Keywords are crucial in content creation and search engine optimisation. They act as the key between what the audience wants to know and what you give them as the content provider. They also determine whether or not your content would be visible to your target audience and if it will drive more traffic to your site. While that could sound overwhelming, once you figure it out, there is no stopping you from achieving more for your site.

Sometimes, guidance from those experienced is all you need. If you are looking for affordable SEO services for small businesses in Melbourne, you are on the right page. Studio Lore is a digital agency filled with a team of creatives who can cater to your needs. Let us help your business tell your story and get the attention that it deserves.