No matter what industry you’re in, you can’t afford to ignore the benefits of conversion rate optimisation (CRO). After all, most websites’ whole point is to turn visitors into paying customers.
As a webmaster, you need to optimise all web pages to get the maximum number of conversions. Conversion rate optimisation is key to growing your online business, whether your goal is to increase leads, sales or subscriptions.
1. You Can Increase Your Sales
Conversion rate optimisation can significantly increase your sales. Even a small increase in your conversion rate can greatly impact your profits. Here are some tips to help you increase your sales with conversion rate optimisation:
- Upgrade your visuals
- Use A/B testing
- Reduce form fields
- Optimise your content
Additionally, they made their Buy Now button more prominent by making it red. They moved their demo video above the fold to increase engagement. These changes resulted in a significant increase in sales.
2. You Can Lower Your Customer Acquisition Cost
If you’re relying on paid advertising, each click that doesn’t convert can be a major setback. Not all clicks result in conversions, which can be frustrating if you’re losing advertising money with no revenue to show for it.
Wouldn’t it be great if you could convert most visitors to your website? That’s where CRO comes in. Among the many benefits of conversion rate optimisation, lowering customer acquisition costs is one that many marketers don’t consider.
CRO is a marketing strategy that helps you get more people to take your desired action on your website, whether buying a product, subscribing to a service or clicking on an ad. By employing CRO tactics, you can lower your customer acquisition costs and get more out of your marketing investment, especially if your website is relatively new.
3. You Can Learn More About Your Target Audience
Knowing your target audience when doing any digital marketing is crucial. By making a buyer persona, marketers can better understand who their perfect customers are. This includes where they live, how old they are, what they’re interested in and other demographics.
Conversion rate optimisation boosts your marketing efforts and provides crucial insights into how users interact with your website. You can identify website pain points and make necessary changes through heat mapping and other user session recording tools.
After studying how users navigated their website via click flow data and heat maps, the store realised that a promotional bar on the right side of the page wasn’t working. Users weren’t engaging, so they replaced it with a navigation bar. By understanding how users were engaging with their website, they could improve their engagement.
4. You Can Boost Your SEO
SEO and CRO have different end goals. SEO aims to make a website more visible by putting it at the top of search results. CRO’s goal is to get website visitors to take some action on the website. There are some areas where SEO and CRO overlap and they are interdependent. If you work on your SEO strategy, you will benefit from CRO and vice versa.
CRO and SEO are both essential to website success. CRO focuses on making your website more user-friendly and improving conversions, while SEO focuses on improving your search rankings. Both are crucial to website success. A well-optimised web page will improve your conversion rates and increase engagement and get more backlinks. In other words, conversion rate optimisation can boost your SEO efforts.
No matter the size of your business, conversion rate optimisation can significantly improve your website’s performance. It will help drive more traffic, convert visitors into paying customers and increase your revenue. Get the best out of conversion rate optimisation by focusing on your website’s usability and ensuring that your website goals align with your website visitors’ goals.
Studio Lore is a team of creatives who pride themselves on always thinking outside the box. We use our imagination to instil delight and facilitate our clients’ visions come to life. From websites to content creation for your entire organisation that tells your story—we can help your business. If you need SEO services in Melbourne, we’ve got you covered! Get in touch with us today and let us know how we can help!