Branded Videos: Best Practices to Know Before Getting Started

As a business owner, you’ve probably heard about the power of video marketing. You’ve also probably heard that creating branded videos can be a great way to promote your business. But what is branded videos, and what are the best practices for creating them? Read this guide to familiarise yourself with branded videos before hiring videography services in Melbourne.

What are Branded Videos?

A branded video is a type of video that is created by a company or organisation to promote its brand. These videos can be used to promote a product, service, or even just the company itself. Branding videos can be used on websites, social media, and even in traditional advertising campaigns.

Best Practices When Creating Branding Videos

There are a few things to keep in mind when creating branded videos:

1. Keep It Short and Sweet

People are known to have extremely short attention spans, so it’s important to keep your videos short without missing any important details. The best branded videos are short and to the point. You want to make sure your video is under two minutes, if possible. This will help ensure that viewers don’t get bored and click away before they’ve had a chance to learn more about your company.

2. Make It Visually Appealing

Your branded video should be visually appealing, with high-quality graphics and footage. Remember, this is a way to promote your business, so you want to make sure it looks professional and polished.

3. Use Persuasive Copy

Branded videos should always tell a story that persuades people to use your product or service. You can do this by using persuasive copy to convince viewers to take action. This could be anything from subscribing to your email list to making a purchase. Whatever you want viewers to do, make sure your video tells them exactly what to do and why they should do it.

4. Use Calls to Action

Make sure to include calls to action (CTAs) in your branded videos. A CTA is basically just a statement or question that encourages viewers to take a specific action, such as visiting your website or making a purchase. By including CTAs in your videos, you can increase the chances of viewers taking the action you want them to.

5. Keep Your Branding Subtle 

You don’t want to hit viewers over the head with your branding. Instead, keep it subtle. For example, if you include your logo in the video, make sure it’s not too big or intrusive. The goal is for viewers to remember your brand after watching the video and not be annoyed by it!

6. Test, Test, Test

Finally, don’t forget to test different aspects of your branded videos to see what works best for your audience. Try different types of videos, lengths, CTAs, and more to see what gets the best results. Make sure it looks good on all of them. You don’t want to launch a video that doesn’t look good on one or more platforms. Then, you can focus your efforts on producing more videos that are most likely to be successful.


Before getting started with branded videos, it’s essential to understand what they are, what their purpose is, and how to create them effectively. Branded videos are a powerful marketing tool that can help promote your brand and increase sales, but they need to be done right in order to be successful. Keep these things in mind, and you’ll be on your way to creating great branded videos that will help take your business to the next level.

If you want compelling marketing strategies such as video and SEO for your business, you’ll need help from the professionals at Studio Lore. We are a digital agency in Melbourne comprised of a team of creatives who pride themselves on always thinking outside the box. From web design to SEO and branding strategies, our team can help you create a brand that will dominate the online world. What are you waiting for? Work with us today and take advantage of our digital marketing and videography services in Melbourne!

Or book a free strategy session below.

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